Home » Dairy Queen Owner Refuses To Apologize For ‘Politically Incorrect’ Sign

Dairy Queen Owner Refuses To Apologize For ‘Politically Incorrect’ Sign

A Dairy Queen store found itself in serious trouble after posting a controversial sign. What makes it even worse for some people? The owner refused to apologize for it.

A Dairy Queen restaurant in Kewaskum, Wisconsin has garnered unexpected attention after a sign went viral. Hanging on the front window for years is a sign with an unmistakably bold yet controversial message to patrons. With just a few phrases that we commonly hear, the sign garnered attention as it started a debate when it was spotted by an out-of-towner.

Printed in red and white, the post easily grabs one’s focus before they enter the door. Displayed for all to see, the sign “warns” those entering the Kewaskum Dairy Queen that “this restaurant is politically incorrect,” noting that staff say “Merry Christmas,” “Happy Easter,” and, “God Bless America,” according to WDJT-Milwaukee.

“We salute and honor the flag,” the sign adds, stating that they “give thanks to our troops,” as well as police officers, firefighters, and the USA, too. In addition, the sign also states that the restaurant offers free sundaes to military veterans on Veterans Day. It concludes with a hard to ignore, very bold “In God We Trust.”

“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” said Kevin Scheunemann, the franchise owner of this particular Dairy Queen. “It just seems that those kinds of values and principles are becoming controversial in society.”

Owner Kevin Scheunemann

The sign was first hung years ago after Scheunemann received a customer complaint about Christian music playing in the restaurant, according to the owner, and it was seemingly effective in snuffing out any further objections. Remaining in place for years without any other issues, the sign only drew attention when an out-of-town guest from Oregon took notice of it.

The Oregon guest posted a picture of Scheunemann’s sign on Facebook with a complaint that read, “I find this extremely offensive,” explaining that it was “posted to the front door at the Kewaskum, WI, DQ,” and asking Dairy Queen’s corporate office to “speak with the franchise owner.” The image of the sign quickly went viral.

An out-of-town customer from Oregon took notice of the sign and posted a complaint on social media.

After receiving a tremendous amount of attention, the original post, expressing concern for what the Oregon guest felt were seemingly exclusive ideals represented in the message of the sign, was later deleted, according to KIRO. At least one commenter expressed relief over the post’s removal, saying that they wondered why the message caused such vitriol among some people.

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